Vegetarian eating made even healthier with Fresh Start Choice

Vegetarians, rejoice! Veggie foodies can now achieve their goals the delicious way with Fresh Start Choice, which features a full vegetarian menu. Our nutritionist Emma ‘Edamame’ breaks down what this means for vegetarians looking to lead a healthier lifestyle.

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When it comes to meals, having choice doesn’t only appeal to our taste buds, but may help our weight loss efforts too.

Unfortunately, weight loss doesn’t happen overnight. Instead, a long-term commitment or adherence to making healthier changes in our lifestyle is required. Our best bet for success is looking for healthy changes that we can implement easily and maintain relatively effortlessly. And for any change to be sustainable, it has to be enjoyable right?

When we’re able to choose the foods that we love and forgo any of those meals or ingredients we’re not so keen on (who are our coriander or mushroom haters here 🙋‍♀️) it makes dinnertime much more enjoyable.

With new Fresh Start Choice, vegetarians looking to achieve their healthy weight loss goals without compromising on deliciousness can also enjoy meals of 450 calories or less!

I hear you asking, how can you eat vegetarian, get all your nutrients, and lose weight?

Well, it’s pretty easy really! Plant whole foods (namely fruit + veg) tend to be relatively low in calories naturally but are packed full of nutrients – meaning you get more nutrient bang for your calorie buck – winning!

We make sure to pair these plant foods with minimally processed and whole grain carbs, low fat dairy, lean and nutrient rich veggie protein sources and the perfect portion of healthy fats.

We leave out all the refined and ultra-processed foods that come with a hefty calorie tag, meaning you stay satiated and nourished whilst helping you to lose weight.

Will I be full?

The key elements of food that make us feel full and satiated are fibre, protein and fats.

Fibre only comes from plant foods and is a part of the plant that our digestive system can’t fully break down to absorb. This means it adds bulk to our foods, without actually adding calories. Not only does that seem like some kind of calorie wizardry, fibre also plays a really important role in our digestive health as well as helping to lower blood cholesterol and help to control blood sugar levels. Magic.

When it comes to protein, we’ll be making sure every meal delivers plenty, with top veggie protein sources like tofu, eggs, haloumi, legumes like chickpea, beans and lentils, feta and mozzarella, and more! We’re also making sure we’re delivering the healthy fats from ingredients like nuts and seeds, avocados, olives and their oils.


What about nutrients?

A carefully planned vegetarian diet can deliver all your essential nutrients! Lucky our nutritionists and chefs work hard with each week’s dinner menus to make sure the meals are nutrient-rich and varied. Variety is a key part to a healthy diet, as no one food can give us enough of all the nutrients we need to be healthy.

Meet the Nutritionist

Emma ‘Edamame’

Our in-house nutritionist Emma ‘Edamame’ was born and bred in mid Canterbury and has the health and wellbeing of Kiwis in mind at all times. As an NZ registered nutritionist (NZ Nutrition Society) with a bachelor’s degree in Nutrition and Food Science from the University of Auckland, she makes sure we’re all getting our fresh dose of local veggies and our meals are full of nutritious substance – thanks for having our back Em (and our waistlines!). When it comes to New Zealand produce, Emma is a whizz, with fresh berries being her absolute fave. Intrigued to know what food this nutritionist couldn’t live without? Fresh fish and seafood, delivering on both flavour and nourishment. As well as ice cream, especially real fruit ice creams, in the summer time! Life’s all about a tasty balance, right?

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