Plant-Based Eating


The terms plant-based and whole food eating are becoming ever more popular amongst the general population, driven by an increased global interest and awareness in environmental concerns, as well as personal health and well-being. But what do these terms really mean, and how is Fresh Start following these eating mantras?

Plant-based diets focus on the majority of food intake being from plant sources, while whole food eating looks to incorporate food items that are minimally processed or unprocessed, ideally single ingredient foods. These ideologies around food intake and ingredients draw a number of similarities, with the main dietary intake comprising of fruit, vegetables, legumes, nuts, seeds and whole grains, in their natural state, or resembling close to.

Fresh Start looks to include as much veggie-filled goodness into every dish, and only utilises minimally or unprocessed carbohydrates in every recipe. When our carbohydrate source is a kumara — we’re really embodying both of these mantras! We pair all this goodness with sustainably caught fish and salmon, to ensure there’s plenty of healthy proteins, fats and essential omega-3’s, as well as carefully chosen portions of sustainably farmed New Zealand meat, free range poultry and free farmed pork, as well as dairy, to deliver high quality, lean proteins in a healthy portion size.

We’ve also brought back the vegetarian recipes to the Fresh Start mix, as there’s so much deliciousness and nutrition to be had in a veggie dinner.

Meet the Nutritionist

Emma ‘Edamame’

Our in-house nutritionist Emma ‘Edamame’ was born and bred in mid Canterbury and has the health and wellbeing of Kiwis in mind at all times. As an NZ registered nutritionist (NZ Nutrition Society) with a bachelor’s degree in Nutrition and Food Science from the University of Auckland, she makes sure we’re all getting our fresh dose of local veggies and our meals are full of nutritious substance – thanks for having our back Em (and our waistlines!). When it comes to New Zealand produce, Emma is a whizz, with fresh berries being her absolute fave. Intrigued to know what food this nutritionist couldn’t live without? Fresh fish and seafood, delivering on both flavour and nourishment. As well as ice cream, especially real fruit ice creams, in the summer time! Life’s all about a tasty balance, right?

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